The Beauty of Terroir: Why Diversity Matters in the Wine Industry

One of the most eye-opening lessons I've learned on my wine journey is the concept of terroir. It’s the idea that the land itself—its soil, climate, and geography—plays a key role in shaping the flavor and character of the wine. To me, terroir is a beautiful reminder that wine is so much more than just grapes in a bottle; it’s a connection to the earth and the people who work it.

As I’ve explored different vineyards and wine regions, I’ve often thought about the deeper connection we all have to the land. For many of us, especially Black Americans, our history with the soil runs deep. Our hands have long worked this land in various ways, yet we’re often not seen in industries like wine that celebrate craftsmanship and the earth’s bounty.

I believe the wine industry is a place where more diverse voices, including those of Black Americans, can really thrive. Wine, like people, is complex and nuanced, shaped by a blend of culture, history, and environment. When different people bring their own perspectives and experiences to the table, it only enriches the wine world.

The future of wine should reflect the diversity of those who enjoy it. Just as terroir gives each wine its unique identity, diversity can bring fresh perspectives and ideas to an industry that is built on tradition but thrives on innovation. We all have something valuable to contribute, and that’s what makes wine—and life—so exciting.

—Ashley Cooper